Most users quickly lose interest in installing mobile apps
by Tony Hill - March 10, 2016
Analyst Andrew Chen of Silicon Valley analytical company recently made an interesting research about how quickly users of mobile devices lose interest in installing mobile apps. 77 percent of surveyed users lost interest in installing mobile apps 72 hours after they bought mobile phone or tablet pc. Even more interesting is information, how quickly users lose interest in using installed mobile apps.
Researchers actually found out that 90 percent of users stopped using installed mobile app in first 30 days and in first three months there were only 5 percent of users still using installed mobile app. This research has quite high value, since there were 125 million mobile devices included in it and mobile apps had at least 10.000 downloads. Google apps were not included in this research, since they are already preinstalled on Android mobile devices.
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